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                                                                                                                                            Dance New Amsterdam

                                                                                                                                            Picture
                                                                                                                                            Dance New Amsterdam (DNA) is Lower Manhattan’s newest home for contemporary dance. DNA is proud to present and promote artistic excellence in dance performance, education and the creation process. DNA’s mission includes professional-level training, opportunities for creation and the latest in dance performance. In DNA’s studios each week, 170 classes are taught, rehearsals are run, workshops are conducted and choreographers create. DNA is a valuable resource for the aspiring, emerging and established artist, who benefit from artistic residencies, studio and administrative office subsidies, commissions and two performance seasons that offer presentations of new dance works, many of them world premieres.

                                                                                                                                            Founded in 1984 in NoHo and originally known as Dance Space Center, DNA changed its name when it moved to 280 Broadway in February 2006. The state-of-the-art facilities include a professional 130-seat theater, six studios, a wellness program and a gallery/reception space. DNA was the first not-for-profit arts organization to move to Lower Manhattan after 9/11 and plays a critical role as a resource for the dance community, as well as a renewing force in downtown Manhattan’s cultural landscape.



                                                                                                                                            Dance New Amsterdam

                                                                                                                                            280 Broadway, 2nd Floor
                                                                                                                                            (entrance on Chambers)

                                                                                                                                            New York, NY 10007

                                                                                                                                             
                                                                                                                                            T. 212-625-8369

                                                                                                                                            Hours:
                                                                                                                                            Every Day
                                                                                                                                            9:00 AM - 10:00 PM

                                                                                                                                            www.DNAdance.org

                                                                                                                                            Equipment Specifications:

                                                                                                                                            • Screens: There are two 46” Samsung LCD screens
                                                                                                                                            • Orientation: Horizontal
                                                                                                                                            • Resolution: 1366 X 768
                                                                                                                                            • HDTV: Yes
                                                                                                                                            • Types of files accepted: The system can accommodate all picture files (JPEG, GIF, BITMAP, etc.), MPEG video files, all office document files (Word, Excel, PowerPoint, etc.), and website feed.
                                                                                                                                            • Amount of time the ad will be seen on the screen: Each PSA message will appear for approximately 15 seconds and run on a 2 to 3 minutes cycle running on a continuous loop throughout the day.
                                                                                                                                            • Location of the screens:
                                                                                                                                            1. Screen: located at the front window overlooking Chambers Street, across the street from City Hall
                                                                                                                                            2. Screen: located in the main lobby or on the 2nd floor while being utilized for an exhibit
                                                                                                                                            • Time: Approximately 9am till 10pm, 7 days a week.
                                                                                                                                            • Other details: This is a very flexible system with the ability to allocate all or part of the screen for PSA messages. Materials can be prepared vertically or horizontally although it will be displayed full screen in the horizontal format only.
                                                                                                                                            • Contact person: Edward Rice, P# (212) 625-8369 ext 231, Erice@dnadance.org

                                                                                                                                            © 2009 F.Y. Eye, Inc. All rights reserved.

                                                                                                                                            F.Y. Eye, Inc. is a 501(c)(3) nonprofit organization | © 2009 F.Y. Eye, Inc. All rights reserved.