Legal Referral Service
The Legal Referral Service (LRS) is a free referral service to connect New Yorkers with insured, interested attorneys who are pre-screened for suitability and experience for an individual's specific legal matter.
We worked closely with LRS to identify appropriate advertising mediums to promote their lawyer recommendation services to help individuals and families who are not receiving appropriate compensation from their employers or who were fired or demoted for taking time off due to illness.
The target audience for the campaign was low-income and undocumented individuals, so we selected one-sheet and check cashing posters in appropriate zip codes to reach this target.
Below is the creative that FY Eye developed for the campaign based on LRS specifications and guidance. This campaign was launched May 2011 throughout Manhattan, Brooklyn, Queens and the Bronx.
We worked closely with LRS to identify appropriate advertising mediums to promote their lawyer recommendation services to help individuals and families who are not receiving appropriate compensation from their employers or who were fired or demoted for taking time off due to illness.
The target audience for the campaign was low-income and undocumented individuals, so we selected one-sheet and check cashing posters in appropriate zip codes to reach this target.
Below is the creative that FY Eye developed for the campaign based on LRS specifications and guidance. This campaign was launched May 2011 throughout Manhattan, Brooklyn, Queens and the Bronx.
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Outdoor One-Sheet Posters
Check Cashing Posters
© 2011 F.Y. Eye, Inc. All rights reserved.
