Media Kit

The FY Eye media kit explores the many locations that host and maintain the digital screens that nonprofits can access to market their programs and services.  The media kit is continuously being revised as we expand and install screens in more locations throughout the New York Metro area.

media_kit_fyeye.pdf
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File Type: pdf
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Creative Formats:

  • New York Public Library: The screens accept text-based messages. Please limit your text based message to 150 words. Please review the examples below for an understanding of what these messages should and will look like.
  • Yonkers Public Library: 1366 pixels X 768 pixels. JPEG, BMPs, PowerPoint, AVI, MPEG and WMV files only.
  • Greenburgh Public Library:  1366 pixels X 768 pixels. JPEG or PowerPoint files only.
  • Hendrick Hudson Free Library: The screen is divided to highlight multiple messages at the same time. Zone One: 612 pixels X 768 pixels  and Zone Two: 768 pixel X 463 pixels. JPEG, BMP, TIFF, GIFF, PNG, MPEG, WAV, and AVI files only.
  • Mount Kisco Public Library: 768 pixels X 1366 pixels. JPEG only.
  • Goodwill Thrift Shops: 1366 pixels X 768 pixels. JPEG, GIF, BITMAP, MPEG, PowerPoint, and website feed. 
  • Kingsborough Community College:  1366 pixels X 768 pixels. JPEG, GIF, BITMAP, MPEG, PowerPoint, and website feed.
  • Dance New Amsterdam: 1366 pixels X 768 pixels. JPEG, GIF, BITMAP, MPEG, PowerPoint, and website feed.
  • Kittay House / Jewish Home: 1366 pixels X 768 pixels. JPEG, PDF, GIF, PNG, Flash and PowerPoint files.
  • Lenox Hill Hospital: 640 pixels X 720 pixels. PNG or .PDF format accepted with an allowed border of 30 pixels all around as the PSA will be framed, so please allow a bit of breathing room.
  • NYU Medical Center: 1600 pixels X 900 pixels. JPEG, GIF, Photoshop or Illustrator files only.
  • Continuum Health Partners: 1920 pixels X 1080 pixels. JPEG, PNG, MPG1, MPG2, MP4, HTM, HTML files.
  • YM & YWHA of Washington Heights & Inwood: 768 pixels X 1280 pixels (Touch Screen) & 1024 pixels X 768 pixels (All other screens) JPEG or WMV9 files.
  • Mosholu Montefiore Community Center: The screen is divided to highlight multiple messages at the same time. Zone One: 1024 pixels X 768 pixels and Zone Two: 390 pixels x 637 pixels. JPEG only.  Also accepts video content (no audio allowed) in WMV, MPG and AVI.
  • Asphalt Green: 25 characters at 19 point font type on two lines fills the screen (3'7.44" x 9'11" GalaxyPro RGB Display) The message can be spread across several slides.  Each slide will be viewed for approximately 4 seconds, with the entire message appearing eight times per hour.  Can also provide logos: 112 pixels X 48 pixels, JPEG only. 
  • Borough of Manhattan Community College: Indoor Screens:1920 pixels X 1080 pixels. JPEG only. Outdoor Billboard: 208 pixels X 160 pixels, JPEG for static PSAs and uncompressed .AVI or .MPG.  Video content must be sizes to fit 208 x 160.
  • Maimonides Medical Center: Outdoor billboard: 1366 x 768 JPEG only.

JPEG is the easiest file to send, as all screens accept this file type.  All materials will be scaled to fit the screens ranging in size from 32" to 56".

New York Public Library Examples:

Below are examples of text based messages provided via email or word document and the resulting PSA utilizing the library's template system. 

Please refrain from text-heavy messages and provide a clear call-to-action. 

H1N1 Updates from THIRTEEN/WNET

THIRTEEN documents the ongoing H1N1 “swine flu” outbreak online at thirteen.org/publichealth. Get the latest news from around the city on the impact of this deadly virus, including real-time updates on the number of infections and school closings. Plus, THIRTEEN’s Special Correspondent Rafael Pi Roman interviews health professionals, educators, elected officials and the public at large about how to deal with the fear and uncertainty surrounding the outbreak.


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Safe Sleep, Sweet Dreams: Buy a Crib for a Baby in Need

Wednesday, Dec 31 at 11:00 AM

The New York City Cribs for Kids program provides high-risk families with portable crib and safe sleep education. Although the program has distributed over 1,600 cribs since 2007, we estimate that there are over 10,000 families still in need of cribs and education to keep their babies safe.

This holiday season we are committed to distributing 250 cribs to families in need.  Please help us reach our goal!

A contribution of $100 will provide one family with: a portable crib, two crib sheets, a sleep sack, netting and the education needed to keep their baby safe!
DONATE NOW AT:
http://www.fphny.org/cribs/php
Donations of any size are greatly appreciated!

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© 2009 F.Y. Eye, Inc. All rights reserved.