Media Opportunities
F.Y. Eye has worked closely with various media companies to offer our nonprofit clients discounted media options to reach their target audiences. We continuously monitor media trends and negotiate with vendors to uncover excellent opportunities not normally reserved for the nonprofit sector. We ensure our clients the absolute best deal on any given media buy.
Below are a few of the media options that have been utilized by our clients.
Below are a few of the media options that have been utilized by our clients.
Online Advertising
- Burst Media - An advertising network that works for independent web publishers to provide advertising representation, services, and technology across the broadest and deepest number of interest-based web sites online. We work closely with Burst Media to offer our clients significantly discounted online advertising opportunities.
- GothamGazette.com - is a Web site about the issues facing New York City. This website works in conjunction with the Gotham Gazette printed addition - a leading daily publication covering New York City politics and NYC news including policies for police, housing, transportation, arts, etc. We work with gothamgazette.com in offering our clients web banner ads and sponsorship options displayed throughout their website.
Print Advertising
- New York Community Media Alliance - a member-driver organization that promotes and advocates for the ethnic and community media in New York and the metropolitan area. Through the NYCMA, our clients have access to hundreds of publications with significantly discounted display ads. NYCMA's Ad Service Program saves our nonprofit clients anywhere from 10% to 30% of advertising rates across the board regardless if one or several ads are being placed. Their long-standing relationship with many of the publications makes negotiating excellent rates possible. On occasion, NYCMA can secure editorial space for advertorials, when there are more than three ads. Most publications no longer offer this option to even their for-profit clients placing 6 display advertisements or more. The NYCMA facilitates in the research, design and negotiations of display ads as well as ad placement. In addition, their staff offers secure translations for multi-lingual campaigns. All our clients will receive an insertion order, confirmation of correct placement and tear sheets for every ad placed. Nonprofits not only save money utilizing NYCMA's services, they also save a great deal of time. FY Eye can say with confidence that no other ad agency in the city has the knowledge, contacts or relations that NYCMA has with this network of publications.
Out-of-Home Advertising
- Titan Cares – The nonprofit division of Titan, the full service, global media company specializing in Out-of-Home advertising and the largest Transit advertising company in the world. Titan believes strongly in giving back to every community they work in. Therefore we work with Titan Cares to offer nonprofits remnant advertising opportunities at a significant discount to engage their target audiences and raise awareness of important programs, services and issues concerning the communities we work closely with.
- Clear Channel – Their business units across the country donate hundreds of thousands of PSAs annually. FY Eye works closely with Clear Channel to help out not-for-profit partners promote their services, programs and general awareness messages. Each of their business units works independently with our nonprofit organizations to best serve local communities. For your PSA's best coverage, we will work with the local Clear Channel office that services the areas you need to reach. Each campaign that's developed with Clear Channel is unique to the needs and budget of the nonprofit organization.
- MeBeGo – a New York based advertising company that specializes in digital out-of-home opportunities. MeBeGo offers digital display screens placed on top of ATM machines as well as screens mounted strategically inside food & beverage vending machines. The ATM screens are located in convenience stores, bars, clubs and restaurants while the vending machine screens will cover sites such as hotels, office buildings, schools, colleges, retail stores, hospitals and medical centers. FY Eye has been working closely with MeBeGo to secure nonprofits rates on these new advertising vehicles as unique as the New Yorkers being targeted.
- Cemusa – a global leader in out-of-home advertising with more than 110,000 structures seamlessly integrated into more than 110 cities around the world to enhance the aesthetics and functionality of public services. Cemusa reaches approximately 12 million people through bus shelters in New York, Miami and Boston – street furniture that allows the nonprofit community a means of reaching specific target markets through a highly visible and affordable medium.
Radio Advertising
- KERA - (90.1 FM) is the National Public Radio affiliate station for North Texas. Based in Dallas, Texas the station's main transmitter is located in Cedar Hill, Texas with translators that serve Tyler (K261CW, 100.1 FM), the Sherman/Dension area (K257EV, 99.3 FM), and Wichita Falls (K202DR, 88.3 FM). As a nonprofit organization, KERA is not limited by commercial mandates and serve their local communities with thought-provoking, award-winning television and radio programs. Through our relationship with KERA, nonprofits may have the opportunity to take advantage of discounted underwriting options to help promote their organizations.
- Colorado Public Radio - enriches the Colorado community by providing news, information and classical music to people who want to be informed, enlightened and entertained. CPR reaches more than 350,000 listeners through their two stations: classical music and news/information. Through FY Eye’s relationship with CPR, qualified nonprofits may take advantage of underwriting opportunities to introduce their organization to the listeners and supporters of the stations.