Saint Vincent Catholic Medical Centers
Saint Vincent Catholic Medical Centers (SVCMC) serves as a major healthcare resource for the greater New York Metropolitan area. The system is anchored by St. Vincent's Hospital Manhattan in historic Greenwich Village, which serves as the academic medical center for New York Medical College in New York City.
Their system also includes St. Vincent's Hospital Westchester, a behavioral health facility; continuing care services that include Bishop Mugavero Center for Geriatric Care and Holy Family Home in Brooklyn, St. Elizabeth Ann's Health Care & Rehabilitation Center and Pax Christi Hospice on Staten Island, and Saint Vincent Catholic Medical Centers Home Health Agency, which delivers comprehensive home care services throughout the five boroughs of New York City as well as in Nashua and Suffolk Counties.
St. Vincent's also delivers high level primary and specialty outpatient care through a number of ambulatory treatment centers from Clinton to Chinatown and the Lower East Side. Their outpatient medical and substance abuse treatment centers serve Manhattan, Brooklyn, Westchester and the Bronx, and their behavioral health services provide supportive housing programs for people with mental illness. In addition, they are the designated provider for the New York and New Jersey region of the US Family Health Plan, sponsored by the US Department of Defense.
Sponsored by the Roman Catholic Bishop of Brooklyn and the President of the Sisters of Charity, they combine their mission - to treat with respect, integrity, compassion and excellence - with an emphasis on technology and quality. More than 1,000 physicians have chosen to affiliate with their facilities, and clinical trials and research provide them with the latest treatment in all specialties.
F.Y. Eye has been working closely with SVCMC to increase awareness for seven of their leading programs through an aggressive online advertising campaign.
As part of SVCMC's ongoing marketing strategy, we planned and implemented an extensive web banner advertising campaign to increase the awareness of seven of their leading programs.
We created two custom content channels targeting women, as they have a higher tendency of making health care related decisions for themselves and their families.
The first campaign, targeting women ages 25 to 54 in NYC, marketed six leading departments which included Behavioral Health, Cardiology, Emergency Medicine, Orthopaedics, Thoracic Surgery and Vascular Surgery. This custom channel included over 110 niche websites that focused on health/wellness, nutrition/fitness, news & information, parenting, moms, baby boomers and women.
The second custom channel, created to market their extensive range of obstetrics and gynecology services, consisted of thousands of websites in New York skewed towards women ages 20 to 40.
F.Y. Eye ensures that every website utilized for a campaign has quality content, is clutter-free and offers our clients a safe advertising environment. We understand a nonprofit's concern that their messages only be seen on websites free of inappropriate and controversial content - which is why we only use media networks that have rigorous standards, the strictest screening processes and continually monitors their network to omit websites that are no longer in compliance.
Below is the actual web banner ads utilized for SVCMC's extremely successful web banner advertising campaign.
Their system also includes St. Vincent's Hospital Westchester, a behavioral health facility; continuing care services that include Bishop Mugavero Center for Geriatric Care and Holy Family Home in Brooklyn, St. Elizabeth Ann's Health Care & Rehabilitation Center and Pax Christi Hospice on Staten Island, and Saint Vincent Catholic Medical Centers Home Health Agency, which delivers comprehensive home care services throughout the five boroughs of New York City as well as in Nashua and Suffolk Counties.
St. Vincent's also delivers high level primary and specialty outpatient care through a number of ambulatory treatment centers from Clinton to Chinatown and the Lower East Side. Their outpatient medical and substance abuse treatment centers serve Manhattan, Brooklyn, Westchester and the Bronx, and their behavioral health services provide supportive housing programs for people with mental illness. In addition, they are the designated provider for the New York and New Jersey region of the US Family Health Plan, sponsored by the US Department of Defense.
Sponsored by the Roman Catholic Bishop of Brooklyn and the President of the Sisters of Charity, they combine their mission - to treat with respect, integrity, compassion and excellence - with an emphasis on technology and quality. More than 1,000 physicians have chosen to affiliate with their facilities, and clinical trials and research provide them with the latest treatment in all specialties.
F.Y. Eye has been working closely with SVCMC to increase awareness for seven of their leading programs through an aggressive online advertising campaign.
As part of SVCMC's ongoing marketing strategy, we planned and implemented an extensive web banner advertising campaign to increase the awareness of seven of their leading programs.
We created two custom content channels targeting women, as they have a higher tendency of making health care related decisions for themselves and their families.
The first campaign, targeting women ages 25 to 54 in NYC, marketed six leading departments which included Behavioral Health, Cardiology, Emergency Medicine, Orthopaedics, Thoracic Surgery and Vascular Surgery. This custom channel included over 110 niche websites that focused on health/wellness, nutrition/fitness, news & information, parenting, moms, baby boomers and women.
The second custom channel, created to market their extensive range of obstetrics and gynecology services, consisted of thousands of websites in New York skewed towards women ages 20 to 40.
F.Y. Eye ensures that every website utilized for a campaign has quality content, is clutter-free and offers our clients a safe advertising environment. We understand a nonprofit's concern that their messages only be seen on websites free of inappropriate and controversial content - which is why we only use media networks that have rigorous standards, the strictest screening processes and continually monitors their network to omit websites that are no longer in compliance.
Below is the actual web banner ads utilized for SVCMC's extremely successful web banner advertising campaign.